{"id":125,"date":"2004-05-18T10:57:44","date_gmt":"2004-05-18T17:57:44","guid":{"rendered":"http:\/\/www.zarinmedia.com\/work\/index.php\/archives\/125"},"modified":"2007-06-21T08:53:14","modified_gmt":"2007-06-21T15:53:14","slug":"lavalifecom-valentines-day-rich-media-promotion","status":"publish","type":"post","link":"http:\/\/www.zarinmedia.com\/work\/index.php\/archives\/125","title":{"rendered":"LavaLife.com Valentines Day Rich Media Promotion"},"content":{"rendered":"<p>Project Description:<\/p>\n<p>The theme behind this promotion was to celebrate singlehood on V-day. The statement: &#8220;This is how we do it at Lavalife\u201d characterizes the campaign\u2019s marketing direction. In this component 5 photos of single employees and their V-day plans provides everyday users with a peek into the company while humanizing the brand.<\/p>\n<p>Zarinmedia organized and executed an onsite photo shoot at LavaLife corporate offices, provided graphic\/motion design, and final development of the trackable web component using Flash.<\/p>\n<p><img src=\"http:\/\/www.zarinmedia.com\/work\/wp-content\/uploads\/2007\/06\/lava1b.jpg\" alt=\"lava1b.jpg\" \/><\/p>\n<p><img src=\"http:\/\/www.zarinmedia.com\/work\/wp-content\/uploads\/2007\/06\/lava2b.jpg\" alt=\"lava2b.jpg\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Project Description: The theme behind this promotion was to celebrate singlehood on V-day. The statement: &#8220;This is how we do it at Lavalife\u201d characterizes the campaign\u2019s marketing direction. In this component 5 photos of single employees and their V-day plans provides everyday users with a peek into the company while humanizing the brand. Zarinmedia organized [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[5,6,12,3],"tags":[],"_links":{"self":[{"href":"http:\/\/www.zarinmedia.com\/work\/index.php\/wp-json\/wp\/v2\/posts\/125"}],"collection":[{"href":"http:\/\/www.zarinmedia.com\/work\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.zarinmedia.com\/work\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.zarinmedia.com\/work\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.zarinmedia.com\/work\/index.php\/wp-json\/wp\/v2\/comments?post=125"}],"version-history":[{"count":0,"href":"http:\/\/www.zarinmedia.com\/work\/index.php\/wp-json\/wp\/v2\/posts\/125\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.zarinmedia.com\/work\/index.php\/wp-json\/wp\/v2\/media?parent=125"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.zarinmedia.com\/work\/index.php\/wp-json\/wp\/v2\/categories?post=125"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.zarinmedia.com\/work\/index.php\/wp-json\/wp\/v2\/tags?post=125"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}