Valentines Day Rich Media Promotion

Project Description:

The theme behind this promotion was to celebrate singlehood on V-day. The statement: “This is how we do it at Lavalife” characterizes the campaign’s marketing direction. In this component 5 photos of single employees and their V-day plans provides everyday users with a peek into the company while humanizing the brand.

Zarinmedia organized and executed an onsite photo shoot at LavaLife corporate offices, provided graphic/motion design, and final development of the trackable web component using Flash.